|Instant Tongkat Ali coffee packaging in the department store in Kuching: The packaging and taste are on point. Perfect!
Last week, I visited Kuching, Sarawak, Malaysia, intentionally exploring the contents of the city's largest supermarket founded by the White Rajah of Sarawak, Sir James Brooke.
From Jakarta, my intention was to analyze how Malaysia packages its local products within an extraordinary, internationally standardized, and prestigious creative economy concept. One product that caught my attention was the Tongkat Ali Ginseng instant coffee, a creative product from Malaysia.
Symbolizing male virility
Tongkat Ali" is a term used in Malaysia, while in Indonesia, it is referred to as "Pasak Bumi" due to its roots that burrow and anchor deep into the ground, symbolizing male virility
Tongkat Ali Ginseng, crafted in Malaysia, brings forth something exceptional. The herbal plant Eurycoma longifolia, known as Tongkat Ali or Pasak Bumi in the Indonesian language, grows in several Southeast Asian countries, including Malaysia, Indonesia, and Thailand.
This plant, often considered the "man's signature weapon," has long been recognized in traditional medicine for its health benefits. One of its advantages is as a supplement to enhance vitality and immune resilience.
In one packet of Tongkat Ali Ginseng instant coffee, there are 14 small packets or 5-in-1 sticks. After tasting it, I can affirm that its flavor is truly exceptional, providing an extraordinary coffee experience.
This product is not just ordinary coffee
This product is not just ordinary coffee. It is an example of how Malaysia successfully combines cultural heritage and traditional knowledge with modern technology to create high-quality products that can compete in the international market.
|Instant Tongkat Ali coffee in ready-to-sell packaging.
Tongkat Ali, flourishing in Malaysia's rainforests, has long been acknowledged in traditional medicine for enhancing vitality and health. Meanwhile, Ginseng from Korea, renowned for its benefits in boosting energy and immune resilience, comes together in this coffee, creating a beverage that is not only delicious but also beneficial.
Aside from its delightful taste, Tongkat Ali Ginseng instant coffee is also appealing due to its ease of preparation. In this fast-paced era, this product allows us to enjoy health benefits without the need for an extended coffee brewing process.
To promoting local products
The innovation in Malaysia's creative economy is reflected in this product. By combining valuable local ingredients with international standards in packaging and marketing, Malaysia has created a product recognized and appreciated by the global community.
The success story of Tongkat Ali Instant Coffee is evidence of Malaysia's commitment to promoting local products, adopting modern technology, and staying true to its rich traditions. With this achievement, Malaysia showcases impressive leadership in the creative economy, making their local products globally appealing.
The benefits of Tongkat Ali
The benefits of Tongkat Ali instant coffee are not limited to the myths surrounding the plant's "manly ownership" symbolism. An herbal expert and traditional medicine practitioner in Jangkang, Dius, stated that despite these myths, the actual benefits of Tongkat Ali are more health-oriented.
According to him, Tongkat Ali has significant health benefits. Its bitter taste is believed to help eliminate toxins from the body. The expert revealed that Tongkat Ali can provide specific benefits, especially for men's health.
Tongkat Ali is health-promoting
"Tongkat Ali is health-promoting," he said. "Its bitter taste helps flush toxins from the body. For us, especially healthy men, it undoubtedly enhances strength," he explained.
It is important to note that Tongkat Ali Ginseng instant coffee, combining Tongkat Ali from Malaysia with Ginseng from Korea, creates a beverage that is not only delicious but also contributes to vitality and immune resilience.
Thus, this coffee is not only a unique taste experience but also a potential contributor to overall health.
For those of you who are curious and eager to see what the morphology of Pasak Bumi or Tongkat Ali looks like, it will be discussed in a separate article. So, stay tuned and follow our media attentively.
(Masri Sareb Putra)